Posts Tagged ‘Domain’

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How to Appraise a Domain Name’s Value

Tuesday, June 21st, 2011

Knowing the value of an internet domain name is crucial in today’s business industry. Altough there is no exact formula to appraise a domain, there are a group of things to consider before putting a value to a domain. A majority of people will base their immediate appraisal on TLD extension, word length and keyword popularity but won’t really consider backlinks, brandability or emerging trends part of the equation. There are a few factors that a person must be aware of before they can feel they have thoroughly assessed the domain and attach a valid appraisal amount. The first thing a person can do to is recognize that there are many subtle components that need to be assembled and viewed as a whole to get a comprehensive perspective on the domain. It seems every domainer has their own method used to appraise a domain so I’ve listed a few factors that I feel are necessary in being considered before a domain can be appraised.

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TLD Extension

TLD or Top-Level Domain is the ending extension attached to a domain such as .com, .net or .org. The .com extension is considered the most sought after even though there are other TLD’s that are gaining huge popularity and acceptance. CC’s or Country Codes are also seeing their fair share of registrations.

Name Length

Now that all the 2, 3 and 4 letter .com’s have been registered, the letter count on a domain is fast becoming a huge factor in a domain’s worth. The desire for a short domain is at an all time high and values are steadily climbing due to the limited supply of shorter length domains. Seems shorter names are easier to remember and with that a value increase.

Characters, Numbers and Hyphens

Hyphens integrated between letters are often viewed as separators between keywords. Although there is much dispute whether or not the hyphens negatively impact a domain’s search engine optimization, there is considerable preference that a domain not include anything extra in it’s name. Number digits are beginning to see their popularity rise and can be included with relevant keywords or letters to make a great domain.

Keyword Popularity

Marketable search terms and keyword popularity are extremely relevant in appraising a domain name. The frequency of a given search term helps to indicate the brandability or popularity of the keyword. Generic word domains, such as flowers.com or poker.com are the strongest in their keyword popularity genre.

Traffic and Revenue

Traffic or visitors to a particular domain is one of the most important factors to consider when appraising a domain. More traffic usually means more revenue due to pay-per-click income and possible advertising opportunities, therefore increasing the value of the domain.

Brandability and Trends

Any domain that is easily memorable, short and non-descript is considered brandable and therefore increases it’s value. It would be easier for a person to remember TVrepair.com instead of the longer fix-my-broken-television.com . Not only is the first choice shorter and has better word flow but also there is less of a chance of someone incorrectly typing in the URL. Also keep tuned in to current trends that may seem to increase an otherwise meaningless domain into a treasure. An example is when Apple Computers began to incorporate the letter i into their products descriptions, such as iPhone, iPod and iLife.

Automated Domain Appraisals

This is a tricky one. Although I feel automated domain appraisal systems such as Estibot are helpful in assisting to appraise a domain, I don’t feel they should be the “end all” decision used to obtain a domain’s value. If used more as a reference tool, they can be one of the greatest resources that help determine an appraisal value. Any script/applications can have some bugs, especially ones with complex algorithms as Estibot. Make automated domain appraisals one of the tools to find an appraisal, not the only tool.

Future Potential Interest and Overall Appeal

As time goes by, new words, trends and fads explode onto the scene, and with each new word or trend created, a domain is born. Stay up with current events and become a regular visitor to news aggregate sites, such as Digg and domain industry specific DNHour to stay on the cusp of emerging potential interests.

Backlinks

I like to keep my eye on the number and quality of backlinks to evaluate an domain appraisal. While tons of irrelevant backlinks might negatively effect a domain’s search engine optimization, it can still be a positive thing for a domain names’ value. With more and more domains being “parked”, the links tend to lean towards relevant backlinks and therefore less likely to be bogged down in the SEO nightmare of page rank. And, it’s hard to argue that backlinks don’t increase traffic.

Relevance, Region Specific and other Fuzzy Logic

As said earlier, there is no exact formula to appraise a domain name, and therefore the not-so-exact elements must come into play. An example would be that veteran domainers tend to skew their entire method of appraising when it comes to country specific or region specific domain names. Different factors are incorporated to determine non-English domain word values and domainers across the globe are becoming better in detecting future potential interests in foreign markets. Another example is the continuously growing popularity of “long-string domaining”, or stringing multiple words or keywords to achieve a brandable and memorable domain name. TacoBell has ThinkOutsideTheBun.com and Amazon has the domain BuyABook.com. By definition, these would not be very valuable but that’s when the fuzzy logic creeps in. A domain’s value can be perceived in multiple ways.

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So keep in mind that even though there isn’t one exact correct formula being used by the domain industry to appraise domains, a reasonable appraisal can be determined by anyone if they keep all the factors in mind and how they each interact with each other.

I’d suggest you monitor the pulse of current domain sales by frequently visiting

DNJournal’s Domain Sales Chart. This will show you weekly and even yearly to-date domain sales for the industry. And don’t forget to visit the front page of Sedo to view ongoing live auctions. Each of these great resources will help you in creating your own customized method of domain appraising by seeing what domains are selling and for what amount.

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Buy Hand Picked Domain Name for your Business

Sunday, April 10th, 2011

A main Domain, an alternative domain or an additional domain for your online business must be a generic domain. While branding domain name for your business, Professional generic domain name acts as a representative for your product or service to the entire industry. For example: Loans.com , Books.com , Tv.com , Movies.com and Baby.com E.T.C. These are one word generics.

When you buy a generic domain to build your website, you are aligning your self as business leader of your sector either product or service. Researches from 2004 onwards showed that around 20% of daily global Internet users arrive at websites through “direct navigation” by browsing. Direct navigation means typing the URL [domain name] into a browser address bar / use a bookmark. 20% of the traffic for life long, just for a one time investment i.e Generic Domain Name that also a hand picked domain name.

Direct navigation traffic is possible if you own a Generic domain only. This type of high quality traffic is extremely valuable for the domain owner. Marketers and online businessmen have found out the value of type in traffic from direct navigation, they purchase generic domains at any cost even for millions for their online presence. Direct navigation will ensure that your visitors are actively interested and looking for the product or service related to your domain name, and will find your website without an agent.

More over such domains are hand picked and they are clear dictionary words. Words with numbers , hyphens and typo’s are not at all considered as Generic domains, It must represent a product, service in a clear manner. It is a goldmine if you own a keyword domain, Even if it is a three word domain it is valuable. Such domains are generally normal in length, easily memorable and sexy so once a visitor visits your site, the visitor may revisit with out any distraction i.e repeated high quality traffic is got without any floating expenses.

At present domain market is quite dull means sales prices are quite low and not up to our expectation , But soon it boom up,i feel with in two years and the prices of domains will hike up like a sky rocket it is not easy to find a Creative Generic keyword Domain name. It involves Creative thinking and a lot of worthful brain storming process to pick a Generic Keyword Domain name for your business or service related industry. Software searches wont provide worthy Domain selections, Hand picking is found to be the best from our experience. But it takes several hours to find a good quality Domain name.

Already best easily known keyword generics were registered by domainers, They acquired these domains few years back and renewals paid for more than five years with a knowledge in market trend. This foresight made them millionaires, because the Cost of Generic top level Dot Com Domain names is millions worth.

If you have a glimpse to few of the Leading Domain Seller Market places and Auctions, You may find even non Generics, bids up to hundreds and thousands of Dollars, Then the only way to acquire a high quality Generic Keyword Domain is to buy at after market. Learn the Market Trend and grab a Creative Generic Domain Name, before any one else.

some domainers say you can acquire good names from expired domains, please note it is just a bluff mostly all of them are just waste rags. if a good domain gets expired there is a bidding on that and softwares are available to find them and they are proxy bidded so the prices will hike up.It is almost worthless when it is open for public registeration. This is the situation for normal domains then how can you get a genetic key word domain. It is almost a tough game.

There is one more joke when you register domain names i.e up to 100 domains you will be just registering thats all, and after you acquire some 100′s of domains and if if you look back your domains, You feel that how foolish i am just registered so many worthless names. Even very good domainers feel like this. General concept is 4 out of 5 domains would worth less than the expectation , even if you work hard for 1 1/2 shift per day and collide with tons of key words to get a key domain for your product or service, you can find a real diamond from the junk, even now real gems are available. But most of them is over, As domainers scraped their heads for more than 10 years in this business.

I have collided my head with the four walls of my room, my computer , books ETC to build my small domain portfolio even best webmasters and SEO’s stunned when they visited my domain portfolio and mailed their congrats that ” most of your domains are very valuable and you will end up with potential end users who will be ready to pay up to six figures so you just wait for an end user to contact you, keep your mail up to date and respond properly when you receive a mail” I feel very thankful to those kind hearted friend who have spent their precious time to review my site and respond for my future endeavour. I personally feel that it is purely Gods grace, As almighty has his own power to activate each and every aspect of this mighty world

I place a humble request to all my friends and community members to make a review on my site and post their valuable comments to improve the site statistics. My domain URL is : www.collisiondomains.com if you are interested in the purchase of generic domains just mail me from my website.I also request to recommend my site if your friend, neighbour or cousin is in want of generic domains

I whole heartedly thank the webmasters as they mailed me to edit my article and resubmit to publish

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Irish Domain Names

Wednesday, November 24th, 2010

Irish domain names – Ireland’s domain name

General overview – IEDR

The country code top level domain (ccTLD) for Ireland is .ie. This ccTLD is managed by a not for profit organization in Dublin, Ireland know as the “Irish Domain Registry” or IEDR. The IEDR is not a regulatory body and provides the service to the public and internet community. The registry is responsible for the provision of IE names and the rules relating to their registration. The IEDR implements a dispute resolution policy for domains through the WIPO and unlike other registries operates Monday to Friday during business hours.

Requirements to register

The IE domain itself is a restricted domain in that only applicants who meet certain criteria may register this name. The two main requirements are: Being based in Ireland or having a strong link to Ireland (both northern and southern Ireland). Where the applicant is not based in Ireland information showing this connection must be provided. Secondly the entity registering the domain must have a connection to the name and where this connection is not obvious, must provide evidence of this connection.

Resellers and registration process

Domains are registered through approved domain resellers and are passed to the domain registry directly for approval. The approval process is carried out by a team of people known as IEDR Hostmasters. It is their responsibility to ensure the registration requirements are adhered to. Communication is passed to the approved reseller in the case where more information is required. This thorough process of vetting has led to both positive and negative effects on the domain name’s reputation.

Positive and negative aspects to the domain

On the positive side the domain was recently voted the second safest domain in the world after the Finnish ccTLD. Generally speaking IE domains are held in high regard by Irish based internet surfers. It is seen as a mark of quality or authenticity when doing business online and as a result .ie based websites are trusted over their .com cousins. Very rarely are large spam attacks initiated through an IE domain and the rate of hacks and other internet attacks from IE hostnames is quite low.

The price of .ie domain names are higher than the average TLD or ccTLD, but this price has been significantly reduced over the past 2 years, from an average of around €65 to as low as €19 today. This is due to the traditionally large human input required to approve and manage a domain portfolio. Recently the domain registry themselves have implemented an API mechanism to fast track registration, billing and modifications of domain names. This was carried out by liaising with the reseller community to assess their needs on a day to day basis. Because of the successful implementation of this API amongst the community the price of registering IE domains has fallen with some suppliers leading the way in the price reduction.

Future of the domain

The future of the .ie is bright. New technical advancements in the API as well as the continued reduction in the Irish domain price mean the number of registrations is increasing constantly. Increased promotion of the domain brand by the domain registry and reseller community alike has also led to increased registrations.

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